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Rising awareness about the traditional irrigation system in the Vega Baja region
Published on 12 May 2020
Spain
Comunitat Valenciana
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
Promote a brand (Vega Baja Artichoke) around the traditional irrigation system as key element for the sustainable economic development of the region.
Resources needed
• Human resources
• Financial resources
• Marketing actions
• Webpage
• Campaigns and events
• Technical workers team
• Maintenance of a visitor centre
• Financial resources
• Marketing actions
• Webpage
• Campaigns and events
• Technical workers team
• Maintenance of a visitor centre
Evidence of success
The most evident results of the practice are obviously related to the production of the artichoke and its elaborated products. The branding strategy has achieved that:
• The Vega Baja region is one on the most important producers of Spain, their artichokes are known by their quality and lead the sales abroad.
• The cultivated surface in Vega Baja is over 2,000 ha that produce 25.000 tons per year.
• This area is responsible for over the 50% of the national sales abroad.
• The Vega Baja region is one on the most important producers of Spain, their artichokes are known by their quality and lead the sales abroad.
• The cultivated surface in Vega Baja is over 2,000 ha that produce 25.000 tons per year.
• This area is responsible for over the 50% of the national sales abroad.
Potential for learning or transfer
The transferable aspect of this practice is that other regions in Europe should discover and understand the traditional water management solutions as a vector for cultural/economic opportunities and for the sustainable land use.
Potential for learning from this practice is high, as long as it includes a wide range of elements and stakeholders usually present in water resources management in agricultural areas with water-linked heritage.
Of course, the experience with product itself (artichoke) would not be transferrable to other locations and climates. But the idea of strongly branding traditional products and marketing them according to new tendencies and fashions is clearly transferrable.
Some activities are growing around the valorisation strategy. For example, currently there are visits for scholars where they discover traditional agricultural practices and the artichoke as a healthy product that, in a workshop, they are allowed to manipulate, cook and eat.
Potential for learning from this practice is high, as long as it includes a wide range of elements and stakeholders usually present in water resources management in agricultural areas with water-linked heritage.
Of course, the experience with product itself (artichoke) would not be transferrable to other locations and climates. But the idea of strongly branding traditional products and marketing them according to new tendencies and fashions is clearly transferrable.
Some activities are growing around the valorisation strategy. For example, currently there are visits for scholars where they discover traditional agricultural practices and the artichoke as a healthy product that, in a workshop, they are allowed to manipulate, cook and eat.
Further information
Website
Good practice owner
Organisation
Artichoke Vega Baja
Spain
Comunitat Valenciana
Contact
External project advisor