“Mobility Management for Companies”: Involve local companies in local mobility management
About this good practice
Resources needed
The municipality estimated the direct cost of the competition at about €60,000, namely for:
❯ the organization of the competition (consultation, communication, selection process, etc.)
❯ the money prize (around €28,000)
It is also expected that the companies will cover some of the costs.
Evidence of success
To reduce the car modal share in Graz, two competitions have taken place (2012 & 2014) with the selection of 10 companies in total (i.e. 5 SMEs per competition) and reached the following results:
❯ No. of measures implemented:
2012: 113
2014: 140
❯ Effect on mode share:
2012: 14% reduction of car driver trips
2014: 12% reduction of car driver trips
Thanks to the competition, companies developed a sense of responsibility and replicated some of the measures in other sites and cities.
Potential for learning or transfer
To put into practice the described GP, a sufficient number of companies in a city/region and a budget line for monetary prizes are needed. The monetary prize has to be high enough to attract companies, but not so high that the city/region cannot economically benefit from the campaign.
This mode of company’s participation can be implemented at the
regional level.
Regarding the resources necessary, staff time for development of the award campaign (project management skills required) is required. In addition, the measure requires the involvement of the mobility department staff for setting the objectives of the competition (and the evaluation criteria). Involvement of the economic department staff can help for reaching out at companies. The other resources are mostly financial (prize money and preparation tools).
Further information
Website
Good practice owner
City of Graz - FGM AMOR