Destination Management System “Let’s Marche”
About this good practice
The Marche Region promotes thematic networks and consortia of regional tourism operators through the digital portal “Let's Marche”.
Resources needed
Marche Region invested funds from the PNRR in connection with resources from the Italian Ministry of Tourism for the activation of the Digital Tourism Hub (TDH), for an amount of € 176.190,47. Additionally, regional resources were invested in the Marche Digital Hub for a total amount of € 500.000.
Evidence of success
Involving public-private DMOs in the creation and development of the regional tourism ecosystem to enhance the overall value of the Marche Tourist Destination. The provision of contents and services available on the regional Hub to both external websites and DMS supported DMOs in the creation of a new set of tourism products and services.
Potential for learning or transfer
From the beginning of the project (February 2023), many steps forward have been taken:
1- Development of pilot projects for the creation of guidelines for the adaptation of public/private DMOs' technological and digital infrastructures, in order to achieve interoperability for the direct sharing of data and services between computer systems (machine-to-machine).
2- The development of interfaces for content and service management aimed to facilitate the availability on the Marche Digital Hub even for DMOs whose DMS software lacked interoperable interfaces with the regional hub.
3- The involvement of 4 public entities (for sharing destinations, itineraries, editorial articles), 1 consortium (for sharing entertainment events), the system of regional Proloco associations (for sharing editorial content and events on the territory), and a tourist association (for sharing experiences and territorial tourism offerings).